Marketers vs. Consumers: an Infographic on 2016 Tech Predictions

What technologies are marketers and consumers most excited about for 2016? As the year kicks off with the Consumer Electronics Show (which we already previewed on SlideShare), we conducted some research to find out. You can see all the details in the infographic below, but here are a few key findings:

1) Marketers buy into a lot of the buzz around what’s hot. Consumers are  more practical. While marketers think consumers drool over smartwatches, consumers are focused more on gaming consoles and tablets.

2) Traditional media is paramount for reaching consumers, according to consumers’ own reports. Marketers think TV barely registers with consumers, but consumers say that’s their top source for getting tech product info.

3) Physical stores still hold a lot of sway. While marketers avoid brick and mortar stores themselves, 55% of consumers prefer to make purchases that way, and physical stores influence another 17% of tech purchases.

Click the image to catch the full report below.



Published by

David Berkowitz

David Berkowitz is Chief Marketing Officer at agency MRY, where he leads communications and brand strategy while promoting the agency’s work with clients such as Coca-Cola, Visa, and Adobe. A fifteen year digital media veteran, he was previously VP of Emerging Media at agency 360i, where he co-founded its social media practice in 2006 and then ran its Startup Outlook initiative. David has written more than 500 bylines for outlets such as Advertising Age, MediaPost, and Mashable, and he has authored his own MarketersStudio blog since 2005. He has spoken at more than 200 events globally.