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The 4 Sessions You Won’t Want to Miss at #SMWNYC ’15

It’s that time of year again! New Yorkers, rejoice. No, it’s not Fashion Week. Social Media Week is back! And here’s what’s on our agenda:

The Evolution of Storytelling

A professor of mine once told me: “Learn to write with brevity.” In today’s ever-evolving world, marketers must learn to tell their stories in 140-character tweets, Snap stories, and palm-sized device screens. Attend Innovative Digital Storytelling in an Era of Tweets, Vines, Instagrams, and More and hear how The New York Times magazine staff selects and produces relevant news stories every day.

Understanding the Multi-Screen Ecosystem

The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries will demonstrate what marketers can learn from social TV and how they can optimize their efforts for the multi-screen, multi-platform experience.

The Future of Paid, Earned, and Content

Media is changing the way brands think about distribution in 2015. Join MRY Founder & CEO Matt Britton, along with President of Global Digital, Data and Analytics at Starcom MediaVestGroup Lisa Weinstein for a lively discussion on Is Social Media Just Media? The Future of Paid, Earned, and Content.

Creators, Not Just Influencers

MTV has found success with social influencers by tapping into their content creation skills, not just their large followings. Spend your Friday morning at Highline Stages and learn how at Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts With New Form Talent.