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Twitter video, hotdudesreading & Kanye – lots of Kanye

Native video, group messaging come to Twitter

Topic submitted by Krista Bedosky

Watch the Throne in social – Twitter’s come up with new tricks to keep users tapping the platform, namely group messaging and native video uploads. Speculated for some time, the New York Times reported the feature has now been confirmed.

Group messages can include up to 20 participants, while videos can be up to 30 seconds in length – but is that length enough for true artists?

Kanye says: Twitter needs to respect artistry

Facebook ‘Legacy Contact’ – Kinda Kreepy?

Topic submitted by Sarah Shaker

In a sad-yet-useful move, Facebook has released a feature that allows for personal page management after a person has passed on. As it may be fitting to change a profile picture or pin a relevant post to a deceased friend’s timeline, users can now designate a person as caretaker of their page. This caretaker can’t post as the page (thank Yeezus), but can take down the page if it’s the wish of the deceased.

Kanye Says: Imma let you finish

@hotdudesreading takes NYC by storm

Topic submitted by Winnie Chan

Reporting on an emergent trend in the NYC area, Winnie Chan alerted the team about the existence of the @hotdudesreading handle on Instagram, which is – you may have guessed – pictures of hot dudes reading.

Just two weeks in, the account has 16 posts and 210,000 followers – definitely a viral phenomenon.

Kanye says: Sometimes people write novels and they just be so wordy and so self-absorbed. I am not a fan of books. I would never want a book’s autograph. I am a proud non-reader of books.

Facebook Ads relevance score – making social optimizations simpler

Topic submitted by Jason Morton

Facebook continues to refine its ad product offerings for marketers, and Jason Morton whipped up a quick blog post about the latest: Relevance Score for paid ads.

Offering quick insights for branded messaging, the score could help facilitate more nimble – and effective – paid social campaigns.

Kanye says: I feel like I’m too busy writing history to read it.

Office divided by perceived talent of Kanye West

Topic submitted by MRY

As Mr. West’s concert near Madison Square Park approached, the MRY Manhattan office became a hotbed of cultural critiquing. Generally, we formed into three camps: Pro-Kanye, Anti-Kanye & the sizable Meh contingent.

Overall, our area was not impacted very much by all the hubbub.

Kanye says: My greatest pain in life is that I will never be able to see myself perform live

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Jason Morton

Jason Morton has worked for several years in digital in the UK and US. He has extensive experience in strategy and a number of creative disciplines.