Midterm elections on social
Topic submitted by Janet Caputo Karp
A recent social sharing study from ShareThis uncovered the trends in social media surrounding the upcoming midterm elections.
Republican candidates favor Facebook for sharing their content, while Democrats prefer Twitter and Reddit. Taking that into consideration, there is a deviation from Gallup poll results when it comes to certain issues or topics discussed.
Even politicians need social strategies to reach their target audience.
Win, Fail or Fiasco? Win.
Netflix’s new outdoor campaign in France changes based on context
Topic submitted by Andrew Fingerman
In the efforts to bring Netflix to the French, there is a new outdoor campaign that changes based on whatever is happening around the ad at the moment. For instance, if it is raining like crazy while you are waiting for the bus, the outdoor ad next to you will show an image of Gerard Butler from “300” using his shield to protect himself from the rain.
It’s not just limited to weather, so you can expect an interesting mix of news events and any other things happening, and great GIFs from movies and TV shows on Netflix. Hopefully this relevance will entice a whole new audience.
Win, Fail or Fiasco? Win, even if some Parisians aren’t too excited about the Netflix-invasion.
Brands are getting spooky for Halloween
Brands were inserting themselves into the conversation on Twitter with Halloween-themed tweets this week, including a plethora of frightening product plugs and fun Vine videos.
Win, Fail or Fiasco? Meh, let’s eat candy.
Taco Bell goes dark
Topic submitted by Anthony Khaykin
Earlier this week, Taco Bell posted one single message on their social channels:
When you visit their profiles on Twitter, Facebook and Tumblr, the one lonely post features hashtag “#onlyintheapp”.
The bell-of-tacos locked their main Twitter account under another name for the duration of the stunt andall other Facebook brand posts are gone. all with the sole purpose to create buzz around their new mobile ordering app.
Win, Fail or Fiasco? Win, because TACOS.