Snapchat’s ad update will get wallets open, but still has some way to go

The social sphere got a good shake yesterday as Snapchat, tipped as digital’s Next Big Thing for the past couple years, announced expansive new ad capabilities. And while its updates should help stock its coffers, there’s still some questions surrounding the platform that could keep marketers hesitant. First, though: OMG ADS ON SNAPCHAT YOU GUYS … Continue reading Snapchat’s ad update will get wallets open, but still has some way to go

Five Things We Learned About Facebook Live By Cleaning the Agency Fridge

Live streaming video is on the rise. According to Feedly, “A recent study of 200 executives … found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.” Meerkat and Periscope were early to market, while Facebook Live rolled out last year, bringing … Continue reading Five Things We Learned About Facebook Live By Cleaning the Agency Fridge

Facebook’s Messenger moves show need to shift service to social

Facebook has made some interesting moves with Messenger in recent months, ones that further show its intention to build it into an essential tool for businesses. By doing so, it’s ushering in a new era of social-led customer service. Shortly after announcing a new milestone in Messenger’s monthly active users – a none-too-shabby 900 million, … Continue reading Facebook’s Messenger moves show need to shift service to social

Major Facebook announcements show shift to VR, consumer electronics

With virtual reality as the theme on everyone’s mind and in development over the past year, it’s no surprise that at Facebook’s annual F8 Conference for developers, creating an immersive experience and having Facebook at the center of it all, was the highlight of its conversation. “Virtual Reality is the most social platform because you … Continue reading Major Facebook announcements show shift to VR, consumer electronics